an interpretive brief defining the story, storylines, and audience of North Star Nature Preserve launched the branding campaign for this Aspen destination

An interpretive process synthesized stakeholder input and
launched the branding of North Star Nature Preserve
as a quiet reach of the Roaring Fork River.

Kiosk graphics, signs, brochures, website, and an animated video provoke visitor understanding of North Star Nature Preserve as a wildlife shelter and how to float like a native through the Preserve.


Client–Pitkin County Open Space and Trails and Aspen Center for
             Environmental Studies (ACES)
Team–Noble Erickson: Interpretive Brief, Design, and Branding
            Root House Studio: Video animation